Market Entry and Expansion Strategies:
Determining market size (bountiful/sparse) in addition to identifying potential, customer risk, technology turbulence and category lifecycle needed to identify bounty
Using various market entry strategies and tools like The Blitzkrieg Entry (Aggressive-Broad Front), The Cavalry Charge (Aggressive-Focused) and The Strike Force (Non-Aggressive-Focused) and Guerilla Tactics (Non-Aggressive-Broad Front)
Porters Five Forces model